2 days of workshops at Go North 2006 jointly run with Go Events, HI Arts and the Cultural Enterprise Office.
Wednesday 10 May:
GO IN THE BAND WORKSHOP! 3 – 5pm at Captain Tom's, Ann Street, Aberdeen
HI Arts and the Musicians Union have for the past 3 years run a programme of music industry workshops in high schools across the whole of Scotland. The programme is jointly funded by the Scottish Arts Council Lottery Fund and the Musicians Union, and managed by HI Arts.
The aim of the project is to get the best out of your band with help from professionals. The Musicians Union Band is made up of some of the top session players in Scotland, and in this live session they will work with you on rehearsal tips and playing techniques to maximise your sound. There will also be a chance for bands/individuals to perform and receive feedback from the band. To book a place at the workshop please email: caroline@hi-arts.co.uk or telephone 01463 720883
GO INSIDE THE MUSIC BUSINESS! 5 – 6pm at Captain Tom's, Ann Street, Aberdeen
In addition to the band workshop a team of industry professionals will be on hand to discuss career options, elements of copyright and publishing, and help with any questions about starting a band or getting new music heard. The members of the panel will be chosen from a range of individuals who not only have specialist knowledge in their own field but also a broad understanding of the music industry in Scotland. To book a place at the workshop please email: caroline@hi-arts.co.uk or telephone 01463 720883 if you would prefer to have a one to one appointment with an specialist please email or call the above number
Both workshops will be aimed at bands/individuals that are at an early stage in their careers.
WEDNESDAY 10 MAY 2005 3-5PM KI:LAU COFFEE SHOP, LITTLE BELMONT STREET, ABERDEEN
CAN MUSIC HELP YOUR BUSINESS?
It has long been accepted that music can significantly affect the behaviour of your customers, and more and more businesses are trying to take advantage of this fact. Research has shown that music can:
• Influence buyer behaviour
• Increase productivity
• Increase brand perception
• Increase audiences
• Increase holding times on the telephone
• Decrease abandoned calls
• Improve behaviour
• Increase enjoyment
There are currently some 230,000 existing music users in the UK and potentially many more who could use music to benefit their business and customers. Music can be fundamental tool in the ongoing relationship between any business, and its customers. Music can directly help achieve corporate objectives – regardless of business size or industry.
As part of the goNORTH festival, this two hour seminar, is an opportunity to hear a leading Scottish organisation working in this field, demonstrate just what the true commercial value of music can be to any business.
Music Intelligence, whose clients currently include Luminar Leisure and Sonicbrand Ltd, was formed by Charlie Smith in Spring 2005 to look at:
• how music can influence customer behaviour,
• how music can be used in advertising
• how music can be used to deal with problems of anti-social behaviour. This includes large public entertainment areas – bars and clubs, as well as sports stadia or bus and rail stations.
For further information, please contact i.hamilton@hient.co.uk
Thursday 11 May
Individual workshops 12 - 2pm
Workshop 1 – GO VOCAL! - getting it heard and doing it right vocal workshop led by Maureen McMullan
Workshop 2 – GO DRUMS AND BASS! One to one beats with workshop leaders Jim Drummond (drums) and Lorna Thomas (bass)
Workshop 3 – GO GUITAR! Top licks with session guitarist John Goldie
Workshop 5 – GO KEYBOARDS! With tutor Hilary Brooks
To book into any of the above workshops please email: caroline@hi-arts.co.uk or telephone 01463 720883
Thursday 11 May 2-4pm
GO LEARN! – 4 workshops led by Creative Industry Professionals:
The Tunnels, Carnegie's Brae/East Green, Aberdeen
Publishing: How does the publishing world work led by Christian Ulf Hansen, PRS, BMI, artist management.
Management: The world of management led by the International Music Managers Forum.
"Making A Living In Music?" What is the definition of success in today's music business? A major label
deal? A stretch limo? A very big house in the country? The most common
answer is "making a living from making my music." No matter what your
definition of success is, chances are you could get some vital information
in moving towards achieving that goal by attending “Making a Living in Music”
Give Scottish-based music industry veteran Ronnie Gurr your best shot and
pitch your business idea
(be it band, label, management, distribution, new media or any other
music-related activity) to him.
He'll take a cold hard analytical look at not only your idea but how you
sell it and how it might fly (or otherwise, as the case may be)
Marketing and the world wide web – developing your website and making the best resource out of the world wide web led by Marcus Wilson. Marcus is Audience Development Coordinator with HI-Arts, the arts development agency for the Highlands and Islands. In his current role, Marcus has worked to implement technical solutions to geographical challenges presented by the north of Scotland, developing ecommerce and emarketing tools. He devised thebooth online ticketing service for the region (www.thebooth.co.uk) – a service which is now being considered for a broader roll-out across Scotland – and has helped HI-Arts to achieve over 10,000 unique visits per day to their website (www.hi-arts.co.uk). Marcus has worked in arts marketing with festivals, theatres, galleries and promoters for the last ten years in Yorkshire, London, and in the Highlands and Islands since 2005.
Getting it Right Panel Session 4 – 6pm Venue tbc
Performing Rights, Mechanical Copy Right and the Musicians Union.
Stuart Fleming – PRS -
Duncan McCrone – MCPS
Sheena MacDonald – Musicians Union
Lesley Paterson – Thorntons
FAT HIPPY/HUBS SHOWCASE 3- 5pm at Captain Tom's, Ann Street, Aberdeen
2 bands from Aberdeen and 2 from the Highlands will perform and get feedback from A& R professionals.
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