With the Highlands and Islands covering a significant geographical area, Project HAIL investigated the possibility of a mobile development and showcasing model to achieve greater project visibility and wider consumer engagement throughout the region. The solution identified was a geographically diverse, six-date tour delivered in two distinct elements; a panel and workshop programme featuring a range of industry professionals with extensive experience across areas, and a live showcase schedule featuring a broad, cross genre selection of emerging artists from throughout the Highlands and Islands. The tour opened in Dingwall on 13 March 2010 and closed in Lochinver on 30 July 2010.
Listen to Netsounds Unsigned HAIL On The Road Podcast with interviews and exclusive sessions here
The HAIL On The Road campaign also saw us programming new music across a series of key Highland festivals including Belladrum Tartan Heart Festival and Loopallu, and fed directly into the goNORTH Stage at Scotland’s second largest festival RockNess.
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